Culture Quiz for International Trade Professionals

As organizations expand into global markets, it is important to understand and respect cultural diversity. To succeed, import/export organizations must be able to adapt to the way other cultures do business. Etiquette, business practices, styles of dress and communication vary from country to country. Some of the most common cultural differences U.S. companies face relate to punctuality, gift giving, greetings and the significance of gestures. Punctuality may be of primary importance in some countries, while be entirely ignored in others. For example, the Japanese value punctuality, while Latin businesses opt for a more relaxed atmosphere. Gift giving is often a source of confusion. In some cultures, such as Japan, gifts are expected; therefore, failure to present your host a gift would be considered disrespectful. Gifts are rarely exchanged in Germany. Failure to properly research customs and adhere to them can prevent your company from accomplishing your objectives and ultimately lead to the failure of your import/export venture.

Do you have any stories or advice to share about doing business with businesses in different cultures? We welcome your comments and advice.

Check out the quiz question below. Next week, we will post the answers and share some additional information about doing business with different cultures. 

Question 1


You travel to Russia to sell construction machinery. At dinner, your Russian host makes a toast in your honor. What is the correct way to acknowledge the toast?


A. Chug down the whole drink in one gulp.
B. Keep your eyes on your host when drinking.
C. Make a toast in your host’s honor before taking a drink.
D. Shout “SPASIBA” (thank you), and clink glasses with your host before taking a drink



Question 2


While visiting your parent company in China, one of your colleagues invites you to dinner at his home. Having only coffee and a stale roll since you arrived from the 18-hour trip, you are starving. Is it ok to eat everything on your plate?


A. Yes. Food is expensive in China and your hosts will think you are wasteful if you leave anything on your plate
B. Yes. Leaving food on your plate signifies that you did not enjoy the meal your hostess served.
C. No. Eating all of the food on the plate is considered rude.
D. No. You should ask for a doggie bag.

Stay tuned next week for the answers to these questions and some new questions.